Marken stark machen - Klaus Brandmeyer - Books - Wiley-VCH Verlag GmbH - 9783527503308 - February 15, 2008
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Klaus Brandmeyer
Marken stark machen

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How can a provider generate a generally positive image, motivate people to buy and bond customers over the long term? This guide presents concrete, tried-and-tested criteria and techniques for developing and managing brands.

202 pages

Media Books     Book
Released February 15, 2008
ISBN13 9783527503308
Publishers Wiley-VCH Verlag GmbH
Pages 202
Dimensions 176 × 248 × 19 mm   ·   716 g
Language German  

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