Exploring Omnichannel Retailing - - Books - Springer International Publishing AG - 9783319982724 - January 5, 2019
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Exploring Omnichannel Retailing 1st ed. 2019 edition

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This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel.

288 pages, 15 Illustrations, black and white; XIV, 288 p. 15 illus.

Media Books     Book
Released January 5, 2019
ISBN13 9783319982724
Publishers Springer International Publishing AG
Pages 288
Dimensions 241 × 162 × 24 mm   ·   623 g
Language German  
Editor Cuthbertson, Richard
Editor Piotrowicz, Wojciech

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