Strategy in Airline Loyalty: Frequent Flyer Programs - Evert R. De Boer - Books - Springer International Publishing AG - 9783319873503 - August 24, 2018
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Evert R. De Boer
Strategy in Airline Loyalty: Frequent Flyer Programs Softcover reprint of the original 1st ed. 2018 edition

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This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.

268 pages, 1 Illustrations, color; 16 Illustrations, black and white; XXXII, 268 p. 17 illus., 1 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2018
ISBN13 9783319873503
Publishers Springer International Publishing AG
Pages 268
Dimensions 150 × 220 × 10 mm   ·   362 g
Language German  

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