Customer Engagement Marketing - - Books - Springer International Publishing AG - 9783319872070 - August 18, 2018
In case cover and title do not match, the title is correct

Customer Engagement Marketing Softcover reprint of the original 1st ed. 2018 edition

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.

328 pages, 7 Illustrations, color; 14 Illustrations, black and white; XVIII, 328 p. 21 illus., 7 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 18, 2018
ISBN13 9783319872070
Publishers Springer International Publishing AG
Pages 328
Dimensions 150 × 220 × 10 mm   ·   451 g
Language German  
Editor Harmeling, Colleen M.
Editor Kumar, V.
Editor Palmatier, Robert W.

More from the same publisher