Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies - Mauro Cavallone - Books - Springer International Publishing AG - 9783319847924 - July 28, 2018
In case cover and title do not match, the title is correct

Mauro Cavallone
Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies Softcover reprint of the original 1st ed. 2017 edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Mauro Cavallone releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

126 pages, Illustrations; Bibliography; 22 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 28, 2018
ISBN13 9783319847924
Publishers Springer International Publishing AG
Pages 126
Dimensions 234 × 154 × 13 mm   ·   230 g
Language English  

More from the same publisher

See all of Mauro Cavallone ( e.g. Hardcover Book , Paperback Book and Book )