Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS - Francisco J. Martinez-Lopez - Books - Springer International Publishing AG - 9783319796840 - March 27, 2019
In case cover and title do not match, the title is correct

Francisco J. Martinez-Lopez
Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS Softcover reprint of the original 1st ed. 2016 edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Francisco J. Martinez-Lopez releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

253 pages, 5 Illustrations, color; VIII, 253 p. 5 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2019
ISBN13 9783319796840
Publishers Springer International Publishing AG
Pages 253
Dimensions 150 × 220 × 10 mm   ·   371 g
Language German  

More from the same publisher

See all of Francisco J. Martinez-Lopez ( e.g. Paperback Book , Book and Hardcover Book )