Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries - Christopher Wixson - Books - Springer International Publishing AG - 9783319786278 - June 26, 2018
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Christopher Wixson
Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries 1st ed. 2018 edition

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This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 26, 2018
ISBN13 9783319786278
Publishers Springer International Publishing AG
Pages 181
Dimensions 150 × 220 × 20 mm   ·   381 g
Language German  

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