Customer Engagement Marketing - - Books - Springer International Publishing AG - 9783319619842 - September 6, 2017
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Customer Engagement Marketing 1st ed. 2018 edition

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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.

328 pages, 7 Illustrations, color; 14 Illustrations, black and white; XVIII, 328 p. 21 illus., 7 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 6, 2017
ISBN13 9783319619842
Publishers Springer International Publishing AG
Pages 328
Dimensions 220 × 158 × 27 mm   ·   588 g
Language German  
Editor Harmeling, Colleen M.
Editor Kumar, V.
Editor Palmatier, Robert W.

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