Advances in National Brand and Private - - Books - Springer International Publishing AG - 9783319597003 - June 23, 2017
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Advances in National Brand and Private 1st ed. 2017 edition

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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

210 pages, 9 black & white illustrations, 6 colour illustrations, biography

Media Books     Book
Released June 23, 2017
ISBN13 9783319597003
Publishers Springer International Publishing AG
Pages 210
Dimensions 150 × 220 × 20 mm   ·   347 g
Language German  
Editor Ailawadi, Kusum L.
Editor Gazquez-Abad, Juan Carlos
Editor Martinez-Lopez, Francisco J.
Editor Yague-Guillen, Maria Jesus

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