Handbook of Marketing Decision Models - - Books - Springer International Publishing AG - 9783319569390 - July 26, 2017
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Handbook of Marketing Decision Models 2nd ed. 2017 edition

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In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

598 pages, 25 Tables, color; 19 Illustrations, color; 16 Illustrations, black and white; XI, 598 p.

Media Books     Book
Released July 26, 2017
ISBN13 9783319569390
Publishers Springer International Publishing AG
Pages 598
Dimensions 240 × 162 × 40 mm   ·   1.03 kg
Language German  
Editor Van Der Lans, Ralf
Editor Wierenga, Berend

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