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Visualizing Marketing: From Abstract to Intuitive S. Umit Kucuk 1st ed. 2017 edition
Visualizing Marketing: From Abstract to Intuitive
S. Umit Kucuk
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts.
133 pages, 52 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 27, 2016 |
| ISBN13 | 9783319480268 |
| Publishers | Springer International Publishing AG |
| Pages | 126 |
| Dimensions | 148 × 210 × 10 mm · 317 g |
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