Inter-Regional Place Branding: Best Practices, Challenges and Solutions - - Books - Springer International Publishing AG - 9783319382357 - October 9, 2016
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions Softcover reprint of the original 1st ed. 2015 edition

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This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

196 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2016
ISBN13 9783319382357
Publishers Springer International Publishing AG
Pages 184
Dimensions 150 × 220 × 10 mm   ·   342 g
Language German  
Editor Jacobsen, Bjoern P.
Editor Zenker, Sebastian

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