Inter-Regional Place Branding: Best Practices, Challenges and Solutions - Sebastian Zenker - Books - Springer International Publishing AG - 9783319153285 - April 14, 2015
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Sebastian Zenker
Inter-Regional Place Branding: Best Practices, Challenges and Solutions 2015 edition

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This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

184 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 14, 2015
ISBN13 9783319153285
Publishers Springer International Publishing AG
Genre Aspects (Academic) > Business Aspects
Pages 184
Dimensions 155 × 235 × 13 mm   ·   453 g
Language French  
Editor Jacobsen, Bjoern P.
Editor Zenker, Sebastian

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