Handbook Event Market China -  - Books - De Gruyter - 9783110372366 - November 27, 2015
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Handbook Event Market China

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Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. This publication highlights the development of China's event industry as well as the changing role of China in the global event market.


432 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2015
ISBN13 9783110372366
Publishers De Gruyter
Pages 432
Dimensions 150 × 220 × 20 mm   ·   839 g
Language German  
Editor Ding, Yi
Editor Mayer, Peter
Editor Schwagermann, Helmut

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