Artificial Intelligence and Consumerism : Digital Mediation and the Evolution of Consumer Experience - Rajagopal - Books - Springer Nature Switzerland AG - 9783032402288 - October 24, 2026
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Rajagopal
Artificial Intelligence and Consumerism : Digital Mediation and the Evolution of Consumer Experience

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This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets.

It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released October 24, 2026
ISBN13 9783032402288
Publishers Springer Nature Switzerland AG
Pages 443
Dimensions 150 × 220 × 20 mm   ·   696 g   (Weight (estimated))

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