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Pricing Is Human: A First Principle for Leading High-Performing Organizations - Business Guides on the Go Jan Y. Yang
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Pricing Is Human: A First Principle for Leading High-Performing Organizations - Business Guides on the Go
Jan Y. Yang
color: black;">Most pricing books teach you how to set prices. Drawing on real-world cases from B2B and consumer markets, this book gives pricing professionals, commercial leaders, and general managers the frameworks to rethink and build the people-centric systems that turn pricing into durable, profitable growth.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 1, 2026 |
| ISBN13 | 9783032336644 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 183 |
| Dimensions | 150 × 220 × 20 mm · 403 g |
| Language | German |
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