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Market Research for SMEs: Understanding Customers and Markets with AI Enhanced Methods - Management for Professionals Thomas Dobbelstein
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Market Research for SMEs: Understanding Customers and Markets with AI Enhanced Methods - Management for Professionals
Thomas Dobbelstein
From precise research questions to actionable data interpretation, this guide covers it all. Artificial intelligence is integrated throughout the entire market research process presented in this book.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 3, 2026 |
| ISBN13 | 9783032277640 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 128 |
| Dimensions | 150 × 220 × 20 mm · 381 g |
| Language | German |
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