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Storytelling and Consumer Brand Relationships: The Importance of Narratives in Brand Management Justyna Ganassali
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Storytelling and Consumer Brand Relationships: The Importance of Narratives in Brand Management
Justyna Ganassali
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 3, 2026 |
| ISBN13 | 9783032251220 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 170 |
| Dimensions | 150 × 220 × 20 mm · 440 g |
| Language | German |
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