Modelling in Marketing Research: Understanding Visual Behaviour Using Markov Models - Rafal Michalski - Books - Springer Nature Switzerland AG - 9783032207173 - July 28, 2026
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Rafal Michalski
Modelling in Marketing Research: Understanding Visual Behaviour Using Markov Models

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mso-ansi-language: EN-GB;">This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released July 28, 2026
ISBN13 9783032207173
Publishers Springer Nature Switzerland AG
Pages 330
Dimensions 150 × 220 × 20 mm   ·   528 g   (Weight (estimated))

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