Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer Nature Switzerland AG - 9783032201317 - July 4, 2026
In case cover and title do not match, the title is correct

Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Price
HK$ 1,642
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 16 - 22

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2026
ISBN13 9783032201317
Publishers Springer Nature Switzerland AG
Pages 298
Dimensions 150 × 220 × 20 mm   ·   656 g
Language German  
Editor Dey, Amrita
Editor Parajuli, Jasmine

More from the same publisher