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The Power of Consumer Creativity: Transforming Consumption and Markets - The Seven C’s of Creativity
The Power of Consumer Creativity: Transforming Consumption and Markets - The Seven C’s of Creativity
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 22, 2025 |
| ISBN13 | 9783031962462 |
| Publishers | Springer International Publishing AG |
| Pages | 197 |
| Dimensions | 150 × 220 × 20 mm · 385 g |
| Language | German |
| Editor | Preece, Chloe |
| Editor | Taillard, Marie |
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