Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World - Vanitha Swaminathan - Books - Springer International Publishing AG - 9783031956294 - October 19, 2025
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Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World

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mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 19, 2025
ISBN13 9783031956294
Publishers Springer International Publishing AG
Pages 272
Dimensions 165 × 241 × 24 mm   ·   566 g
Language German  

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