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Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World Vanitha Swaminathan
Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World
Vanitha Swaminathan
mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 19, 2025 |
| ISBN13 | 9783031956294 |
| Publishers | Springer International Publishing AG |
| Pages | 272 |
| Dimensions | 165 × 241 × 24 mm · 566 g |
| Language | German |