Marketing Theory and Practice in Romania: Model for the Developing World - Contributions to Management Science - - Books - Springer International Publishing AG - 9783031938740 - July 24, 2025
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Marketing Theory and Practice in Romania: Model for the Developing World - Contributions to Management Science

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It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 24, 2025
ISBN13 9783031938740
Publishers Springer International Publishing AG
Pages 334
Dimensions 150 × 220 × 20 mm   ·   666 g
Language German  
Editor Pop, Nicolae Alexandru

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