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B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, AI, and Case Studies - Contributions to Management Science Second Edition 2025 edition
B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, AI, and Case Studies - Contributions to Management Science
The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 12, 2025 |
| ISBN13 | 9783031911941 |
| Publishers | Springer International Publishing AG |
| Pages | 737 |
| Dimensions | 150 × 220 × 20 mm · 1.22 kg |
| Language | German |
| Editor | Seebacher, Uwe |
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