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In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke
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In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results
Michael Behnke
For instance, “Glamour” drives the L’Oréal Paris brand, while Nivea stands for “Care.” Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 27, 2025 |
| ISBN13 | 9783031882012 |
| Publishers | Springer International Publishing AG |
| Pages | 249 |
| Dimensions | 150 × 220 × 10 mm · 406 g |
| Language | German |
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