The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance - Great Thinkers in Marketing - Jacob Goldenberg - Books - Springer International Publishing AG - 9783031880780 - August 3, 2026
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Jacob Goldenberg
The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance - Great Thinkers in Marketing

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Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 3, 2026
ISBN13 9783031880780
Publishers Springer International Publishing AG
Pages 602
Dimensions 150 × 220 × 20 mm   ·   1.09 kg
Language English  
Editor Goldenberg, Jacob
Editor Gupta, Sunil

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