Tell your friends about this item:
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 15, 2026 |
| ISBN13 | 9783031880742 |
| Publishers | Springer International Publishing AG |
| Pages | 549 |
| Dimensions | 150 × 220 × 20 mm · 853 g (Weight (estimated)) |
| Editor | Keller, Kevin Lane |
![Cover for Keren Epstein-Gilboa · The Breastfeeding Relationship and Children’s Social and Emotional Development (Hardcover Book) [2025 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Transmission Electron Microscopy: The Companion Volume (Paperback Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-paperback-book&class=scaled&v=1780320082)
![Cover for Christopher M. Brown · The Democratization of Cuba (Hardcover Book) [2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/523/9783319660523.jpg?christopher-m-brown-2027-the-democratization-of-cuba-hardcover-book&class=scaled&v=1594018037)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Hardcover Book) [Second Edition 2027 edition] (2026)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2026-strength-of-materials-volume-i-concepts-problems-solutions-hardcover-book&class=scaled&v=1778114493)
![Cover for Keratoprostheses: Overcoming Corneal Blindness (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/906/9783031770906.jpg?2026-keratoprostheses-overcoming-corneal-blindness-hardcover-book&class=scaled&v=1774452309)
![Cover for Musculoskeletal Imaging (N/A) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/913/9783031668913.jpg?2026-musculoskeletal-imaging&class=scaled&v=1782137130)
![Cover for Neculai Andrei · Modern Numerical Nonlinear Optimization - Springer Optimization and Its Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/936/9783031946936.jpg?neculai-andrei-2026-modern-numerical-nonlinear-optimization-springer-optimization-and-its-applications-hardcover-book&class=scaled&v=1774528650)
![Cover for Simone Cerreia-Vioglio · Principles of Mathematics for Economics (Paperback Book) [1st ed. 2017 edition] (2026)](https://imusic.b-cdn.net/images/item/original/131/9783319447131.jpg?simone-cerreia-vioglio-2026-principles-of-mathematics-for-economics-paperback-book&class=scaled&v=1606717221)
![Cover for Peter C. Hill · Measures of Religiosity and Spirituality (Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/431/9783031483431.jpg?peter-c-hill-2026-measures-of-religiosity-and-spirituality-book&class=scaled&v=1780099572)
![Cover for Reinhard Noll · Laser-Induced Breakdown Spectroscopy: Fundamentals and Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/692/9783031853692.jpg?reinhard-noll-2026-laser-induced-breakdown-spectroscopy-fundamentals-and-applications-hardcover-book&class=scaled&v=1774530627)
![Cover for Interventional Oncology: A Multidisciplinary Approach to Image-Guided Cancer Therapy (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/612/9783031497612.jpg?2026-interventional-oncology-a-multidisciplinary-approach-to-image-guided-cancer-therapy-hardcover-book&class=scaled&v=1788188382)
