Rethinking Advertising: Ethics and Effectiveness - - Books - Springer International Publishing AG - 9783031865350 - July 18, 2025
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Rethinking Advertising: Ethics and Effectiveness

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These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 18, 2025
ISBN13 9783031865350
Publishers Springer International Publishing AG
Pages 301
Dimensions 150 × 220 × 20 mm   ·   539 g
Language German  
Editor Tinger, Mariah
Editor Vandenberg, Kathleen M.

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