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Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers - Springer Texts in Business and Economics Klaus Solberg Soilen
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Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers - Springer Texts in Business and Economics
Klaus Solberg Soilen
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2025 |
| ISBN13 | 9783031695209 |
| Publishers | Springer International Publishing AG |
| Pages | 457 |
| Dimensions | 150 × 220 × 10 mm · 733 g |
| Language | German |
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