Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series -  - Books - Springer International Publishing AG - 9783031629693 - September 22, 2025
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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series


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There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 22, 2025
ISBN13 9783031629693
Publishers Springer International Publishing AG
Pages 261
Dimensions 253 × 177 × 17 mm   ·   522 g
Language German  
Editor Akbari, Morteza
Editor Foroudi, Pantea

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