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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series
Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 22, 2025 |
| ISBN13 | 9783031629693 |
| Publishers | Springer International Publishing AG |
| Pages | 261 |
| Dimensions | 253 × 177 × 17 mm · 522 g |
| Language | German |
| Editor | Akbari, Morteza |
| Editor | Foroudi, Pantea |