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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials V. Kumar 2nd ed. 2024 edition
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
30 Illustrations, black and white; Approx. 400 p. 30 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 10, 2024 |
| Original release date | 2023 |
| ISBN13 | 9783031432958 |
| Publishers | Springer International Publishing AG |
| Dimensions | 150 × 220 × 20 mm · 500 g (Weight (estimated)) |
| Language | English |
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