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Brand Gender als Markenpersonlichkeit: Wie starke Charaktere große Marken schaffen Theo Lieven 1. Aufl. 2023 edition
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Brand Gender als Markenpersonlichkeit: Wie starke Charaktere große Marken schaffen
Theo Lieven
Anhand detaillierter Beispiele argumentiert er, dass indifferente Marken mit schwachen männlichen und weiblichen Merkmalen den geringsten Wert haben, während androgyne Marken mit sowohl starken weiblichen als auch starken männlichen Merkmalen den höchsten Wert aufweisen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 1, 2023 |
| ISBN13 | 9783031331251 |
| Publishers | Springer International Publishing AG |
| Pages | 348 |
| Dimensions | 209 × 147 × 25 mm · 476 g |
| Language | German |
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