B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience - Daniel D. Prior - Books - Springer International Publishing AG - 9783031234088 - April 4, 2023
In case cover and title do not match, the title is correct

Daniel D. Prior
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 1st ed. 2023 edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Daniel D. Prior releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

30 Illustrations, black and white; Approx. 300 p. 30 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 4, 2023
ISBN13 9783031234088
Publishers Springer International Publishing AG
Pages 226
Dimensions 236 × 154 × 17 mm   ·   382 g
Language German  

More by Daniel D. Prior

Show all

More from the same publisher

See all of Daniel D. Prior ( e.g. Paperback Book and Hardcover Book )