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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices Marco Pichierri 2023 edition
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
Marco Pichierri
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
156 pages, XIX, 156 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 13, 2024 |
| ISBN13 | 9783031209130 |
| Publishers | Springer International Publishing AG |
| Pages | 156 |
| Dimensions | 150 × 220 × 10 mm · 236 g |
| Language | German |
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