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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century Magdalena Eriksroed-Burger 2023 edition
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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Magdalena Eriksroed-Burger
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption.
302 pages, 6 Illustrations, color; 13 Illustrations, black and white; XXI, 302 p. 19 illus., 6 illus
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 1, 2024 |
| ISBN13 | 9783031202063 |
| Publishers | Springer International Publishing AG |
| Pages | 302 |
| Dimensions | 150 × 220 × 10 mm · 421 g |
| Language | English |
| Editor | Eriksroed-Burger, Magdalena |
| Editor | Hein-Kircher, Heidi |
| Editor | Malitska, Julia |
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