Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies -  - Books - Springer Nature Switzerland AG - 9783030978761 - June 22, 2022
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Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies 1st ed. 2022 edition


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Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies.


372 pages, 81 Illustrations, black and white; XXXI, 372 p. 81 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 22, 2022
ISBN13 9783030978761
Publishers Springer Nature Switzerland AG
Pages 544
Dimensions 150 × 220 × 20 mm   ·   858 g
Language German  
Editor Hassan, Azizul
Editor Jahankhani, Hamid
Editor Singh Dadwal, Sumesh

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