Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities - Wilson Ozuem - Books - Springer Nature Switzerland AG - 9783030944469 - March 23, 2023
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Wilson Ozuem
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 2022 edition

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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

248 pages, 10 Illustrations, black and white; XVII, 248 p. 10 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 23, 2023
ISBN13 9783030944469
Publishers Springer Nature Switzerland AG
Pages 248
Dimensions 150 × 220 × 10 mm   ·   354 g
Language German  

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