Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies - - Books - Springer Nature Switzerland AG - 9783030935016 - July 1, 2023
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Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies 2022 edition

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This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

318 pages, 17 Illustrations, black and white; XXII, 318 p. 17 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2023
ISBN13 9783030935016
Publishers Springer Nature Switzerland AG
Pages 318
Dimensions 148 × 208 × 20 mm   ·   438 g
Language German  
Editor Adeola, Ogechi
Editor Edeh, Jude N.
Editor Hinson, Robert E.

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