Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth - Bartosz Deszczynski - Books - Springer Nature Switzerland AG - 9783030673376 - March 26, 2021
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Bartosz Deszczynski
Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth 1st ed. 2021 edition

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Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.

279 pages, 24 Illustrations, black and white; XXI, 279 p. 24 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 26, 2021
ISBN13 9783030673376
Publishers Springer Nature Switzerland AG
Pages 279
Dimensions 221 × 155 × 21 mm   ·   498 g
Language German  

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