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Brand Management: An Introduction through Storytelling Emmanuel Mogaji 1st ed. 2021 edition
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Brand Management: An Introduction through Storytelling
Emmanuel Mogaji
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.
266 pages, 70 Tables, color; 76 Illustrations, color; 13 Illustrations, black and white; XV, 266 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 3, 2021 |
| ISBN13 | 9783030661182 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 266 |
| Dimensions | 177 × 254 × 19 mm · 546 g |
| Language | French |
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