Brand Storytelling in the Digital Age: Theories, Practice and Application - S M A Moin - Books - Springer Nature Switzerland AG - 9783030590840 - October 27, 2020
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S M A Moin
Brand Storytelling in the Digital Age: Theories, Practice and Application 1st ed. 2020 edition

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It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;

100 pages, 1 Illustrations, color; 3 Illustrations, black and white; XXI, 100 p. 4 illus., 1 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2020
ISBN13 9783030590840
Publishers Springer Nature Switzerland AG
Pages 100
Dimensions 156 × 218 × 14 mm   ·   292 g
Language German  

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