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International Digital Marketing in China: Regional Characteristics and Global Challenges Lala Hu 2020 edition
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International Digital Marketing in China: Regional Characteristics and Global Challenges
Lala Hu
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective.
99 pages, 5 Illustrations, color; 5 Illustrations, black and white; XV, 99 p. 10 illus., 5 illus. in
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 17, 2020 |
| ISBN13 | 9783030381592 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 99 |
| Dimensions | 150 × 220 × 20 mm · 290 g |
| Language | German |
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