User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals - Felix Van De Sand - Books - Springer Nature Switzerland AG - 9783030298678 - November 21, 2019
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Felix Van De Sand
User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals 2020 edition

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.

171 pages, Bibliography; Illustrations, black and white; 58 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 21, 2019
ISBN13 9783030298678
Publishers Springer Nature Switzerland AG
Pages 171
Dimensions 155 × 235 × 13 mm   ·   465 g
Language English  

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