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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals Ralf T. Kreutzer 2019 edition
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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals
Ralf T. Kreutzer
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
260 pages, Bibliography; 104 Illustrations, color; 12 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 16, 2019 |
| ISBN13 | 9783030138226 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 260 |
| Dimensions | 165 × 241 × 22 mm · 582 g |
| Language | English |
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