The Fundamentals of Branding - Fundamentals - Melissa Davis - Books - Bloomsbury Publishing PLC - 9782940373987 - November 12, 2009
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Melissa Davis
The Fundamentals of Branding - Fundamentals

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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.

184 pages, 200 colour images

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 12, 2009
ISBN13 9782940373987
Publishers Bloomsbury Publishing PLC
Pages 184
Dimensions 200 × 229 × 16 mm   ·   666 g
Language English  

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