Researching the Changing Profession of Public Relations - Ralph Tench - Books - Peter Lang AG, Internationaler Verlag de - 9782875740564 - August 21, 2013
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Ralph Tench
Researching the Changing Profession of Public Relations New edition

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This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.

333 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 21, 2013
ISBN13 9782875740564
Publishers Peter Lang AG, Internationaler Verlag de
Pages 333
Dimensions 271 × 153 × 24 mm   ·   430 g
Language English  

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