Lisa Marie Portugal

Preparing for Crisis Management in Public Health Lisa Marie Portugal

This book develops a crisis management plan (CMP) for an integrative natural medicine model. The CMP develops themes for addressing potential public health crisis and how to avert or manage the challenge from a preventive and health maintenance perspective. The organization and the health services to the public are described, management and stakeholders are discussed, and potential vulnerabilities are explained. The discussion can serve as a model for holistic, integrative natural healing clinics and providers when addressing public health concerns through a crisis management plan perspective. Topics include public health communication strategies, positive behavioral health strategies, crisis management planning, collaboration, partnerships, and alliances. Theory and evidence-based research support findings and recommendations for public health practitioners, service providers, stakeholders, leaders, managers, and communication strategists.