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Digital You: Real Personal Branding in the Virtual Age William Arruda
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Digital You: Real Personal Branding in the Virtual Age
William Arruda
A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
150 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 1, 2019 |
| ISBN13 | 9781949036756 |
| Publishers | American Society for Training & Developm |
| Pages | 232 |
| Dimensions | 228 × 154 × 20 mm · 318 g |
| Language | English |
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