Dub Maddox

What Is Open Dub Maddox

How fast can you answer the most important question in the game of football? Technology is changing football. In the history of the game, it has never been easier to gather scheme and strategy information. Top secret plays, game plans, and play call sheets that were once reserved for coaches at the highest-level can easily be found on the internet. Analytics and algorithms fed into super machines are challenging the thought process of traditional game plan and play calling theory. However, the surge of information that is meant to help human decision making is harming it. Dub Maddox continues the journey from Headset to Helmet and Adapt or Die. In What is Open? he shows coaches and players simple game planning and play calling process that accelerates answers in finding "open."