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Neurosciences in Marketing and Tourism: Research methods and technological applications
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Neurosciences in Marketing and Tourism: Research methods and technological applications
Offers a unique focus on the integration of neurosciences with marketing and tourism, providing a comprehensive exploration of how insights from brain research can be applied to enhance marketing strategies and tourism experiences.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | September 7, 2026 |
| ISBN13 | 9781917433563 |
| Publishers | Goodfellow Publishers Limited |
| Pages | 256 |
| Dimensions | 150 × 220 × 20 mm · 545 g (Weight (estimated)) |
| Editor | Benbba, Brahim (National School of Business and Management of Tangier, Abdelmalek Essaadi University, Morocco) |
| Editor | Cardoso, Lucilia (Centre for Tourism Research, Development and Innovation (CiTUR), Polytechnic Institute of Leiria, Portugal) |
| Editor | El Archi, Youssef (National School of Business and Management of Tangier, Abdelmalek Essaadi University, Morocco) |
| Editor | Fraga, Carla (Department of Tourism, Federal University of Juiz de Fora (UFJF), Brazil) |
| Editor | Moutinho, Luiz (University of Suffolk, UK) |
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